Digital Implementation Lead/Manager | HuQuo | Bengaluru East, Karnataka, India

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Position: Digital Implementation Lead/Manager

Location: Bengaluru East, Karnataka, India

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Link- https://wa.me/p/6003143909798263/918830328039

Job Description

Qualification and Skills

  • Experience: 8 – 10 Years
  • Adobe Analytics
  • Tag Validation OR Tag implementation
  • Experience with implementation across Adobe Analytics including processing rules, Adobe Heartbeat, Adobe Audience Manager, Nielsen DCR/DTVR, and ComScore c-values
  • Experience with debugging tools such as Charles Proxy on multiple devices (tvOS, Roku, FireTV, Samsung, iOS, Android, etc.)

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Link- https://wa.me/p/6105392242909026/918830328039

Responsibilities

  • Test and oversee quality assurance/control (QA/QC) of analytics implementations and escalate defects as necessary for digital products. (web, mobile apps, and connected devices apps)
  • Collect, implement, and test digital analytics requirements in Adobe Analytics for page tracking, link tracking, and video tracking product analytics
  • Collect, implement, and test digital analytics requirements in ComScore and Nielsen
  • Communicate analytics tracking requirements for page tracking, link tracking, and video tracking to developers and project managers for implementation
  • Maintain documentation of tracking requirements and testing scripts used for QA/QC
  • Ensure consistency and accuracy of measurement across all products and properties including QA testing
  • Protect fidelity of key performance indicators
  • Present best reporting practices and strategy to various internal brands and functions
  • Ability to analyze large data sets and drill down to the key takeaways

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