Position: Digital Implementation Lead/Manager
Location: Bengaluru East, Karnataka, India
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Link- https://wa.me/p/6003143909798263/918830328039
Job Description
Qualification and Skills
- Experience: 8 – 10 Years
- Adobe Analytics
- Tag Validation OR Tag implementation
- Experience with implementation across Adobe Analytics including processing rules, Adobe Heartbeat, Adobe Audience Manager, Nielsen DCR/DTVR, and ComScore c-values
- Experience with debugging tools such as Charles Proxy on multiple devices (tvOS, Roku, FireTV, Samsung, iOS, Android, etc.)
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Link- https://wa.me/p/6105392242909026/918830328039
Responsibilities
- Test and oversee quality assurance/control (QA/QC) of analytics implementations and escalate defects as necessary for digital products. (web, mobile apps, and connected devices apps)
- Collect, implement, and test digital analytics requirements in Adobe Analytics for page tracking, link tracking, and video tracking product analytics
- Collect, implement, and test digital analytics requirements in ComScore and Nielsen
- Communicate analytics tracking requirements for page tracking, link tracking, and video tracking to developers and project managers for implementation
- Maintain documentation of tracking requirements and testing scripts used for QA/QC
- Ensure consistency and accuracy of measurement across all products and properties including QA testing
- Protect fidelity of key performance indicators
- Present best reporting practices and strategy to various internal brands and functions
- Ability to analyze large data sets and drill down to the key takeaways
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